Course
Quantitative vs. Qualitative Data (ABC)
NZ$97.00
Marketing
Quantitative vs. Qualitative Data (ABC)
Irrespective of what discipline, profession or industry you work for, research is an integral strategy for investigating data and/or confirming or refuting the research findings. Research, whether it is basic or applied, needs to identify the...
Communication During Organisational Change (ABCcdoc)
NZ$97.00
People and Culture
Communication During Organisational Change (ABCcdoc)
There’s nothing more frustrating in life than poor communication. In the corporate world, communication is largely not used as often or as well is it should be, leading to uninformed and uncertain employees – which then affects productivity...
Leveraging the Power of 21st Century Consumers (ABClpc)
NZ$97.00
Marketing
Leveraging the Power of 21st Century Consumers (ABClpc)
Today, consumers call the shots more than ever. Thanks to the Internet, they can make informed decisions by searching for information, comparing competing products or services and even by connecting with other consumers. Be honest: have you been...
Marketing in the Digital Age (ABCmda)
NZ$97.00
Marketing
Marketing in the Digital Age (ABCmda)
Technology has turned the world on its head, and the marketing world is no exception. Connective technologies have changed the way marketers compete against each other, communicate with consumers, position their brands and convey their...
Quantifying Marketing Success (ABCqms)
NZ$97.00
Marketing
Quantifying Marketing Success (ABCqms)
Marketing is one of the biggest and most important expenditures in any firm. In order to grow their market share and revenue, companies must attract new customers as well as retain the loyalty of existing ones. Simply put, effective marketing...
Solving Economical and Societal Problems with AI (ABCsc)
NZ$97.00
Digital Transformation
Solving Economical and Societal Problems with AI (ABCsc)
Artificial Intelligence (AI) is changing the way we work and live. It is therefore important to understand the societal and economic changes that AI will create - it's essential that AI is used as a force for good. This course will focus on...
Search Engine Optimisation and Marketing (ABCsocm)
NZ$97.00
Digital Transformation
Search Engine Optimisation and Marketing (ABCsocm)
Being visible in web searches is absolutely imperative in today’s business world. By ranking at the top of search engines’ pages, you’re far more easily found. These days, online advertising spend accounts for around 40% of advertising...
Seamless Omnichannel Marketing (ABCsom)
NZ$97.00
Marketing
Seamless Omnichannel Marketing (ABCsom)
It’s no secret that virtually everyone is glued to their phone 24/7 – but can you honestly say your marketing efforts reflect this? Understanding the scope of our online lives is crucial in order to provide a truly integrated experience to...

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